MR.DIY

MR D.I.Y. is Malaysia's leading home improvement retailer, operating over 1,400 stores nationwide under three brands: MR D.I.Y., MR.DOLLAR, and MR.TOY, with additional presence in Brunei. The company serves as the master franchisee for the EMTOP hardware brand in Malaysia. It offers approximately 17,000 products across five main categories: hardware, household and furnishing, electrical, stationery and sports equipment, and other miscellaneous items. The business emphasizes customer-first values, providing quality products at consistently low prices, encapsulated in its motto 'ALWAYS LOW PRICES.' MR D.I.Y. engages in various promotional activities, seasonal sales (e.g., Chinese New Year, Valentine's Day, National Day in Brunei), corporate sales, and collaborations like the official retail partnership with MyKasih. It also runs marketing campaigns, such as the Chotto Matte Kudasai Challenge, and offers themed collections featuring characters from Marvel, Mickey Mouse, Zootopia, and O.O Meow. The company has received recognition, including the World Branding Award for 2025-2026, marking its eighth consecutive award. Additionally, MR D.I.Y. is involved in corporate social responsibility (CSR) initiatives and community events, supported by Yayasan MR D.I.Y.