MR.DIY

MR D.I.Y. is Malaysia's leading home improvement retailer, operating over 1,400 stores nationwide under three brands: MR D.I.Y., MR.DOLLAR, and MR.TOY, with additional presence in Brunei. The company serves as the master franchisee for the EMTOP hardware brand in Malaysia. It offers an extensive selection of approximately 17,000 products across five primary categories: hardware, household and furnishing, electrical items, stationery and sports equipment, and other miscellaneous goods. The business emphasizes customer-centric values by providing a variety of quality products at consistently affordable prices, encapsulated in its motto 'ALWAYS LOW PRICES.' MR D.I.Y. engages in various promotional campaigns tied to cultural events like Chinese New Year, National Day in Brunei, and Valentine's Day, alongside corporate sales initiatives. It has formed partnerships, such as becoming an official retail partner for MyKasih, offering daily necessities at selected branches. The company also features themed collections, including collaborations with Marvel, Mickey Mouse, Zootopia, and O.O Meow 3.0. MR D.I.Y. has received multiple accolades, including eight consecutive recognitions at the World Branding Awards from 2025 to 2026. Through its foundation, Yayasan MR D.I.Y., the company actively participates in corporate social responsibility (CSR) activities, supporting underprivileged communities, health initiatives like the Blue Cap Run for prostate cancer, and events such as art competitions and squash championships. The retailer encourages customer interaction through social media challenges like the #ChottoMatteDIY campaign and provides opportunities for business collaborations, including shop rentals and corporate supply deals.