MR.DIY | SM Hypermarket FTI Taguig

MR D.I.Y. is Malaysia's leading home improvement retailer, operating over 1,400 stores nationwide under three brands: MR D.I.Y., MR.DOLLAR, and MR.TOY, with additional presence in Brunei. The company serves as the master franchisee for the EMTOP hardware brand in Malaysia. It offers an extensive selection of approximately 17,000 products across five primary categories: hardware, household and furnishing, electrical, stationery and sports equipment, and other miscellaneous items. The business emphasizes customer-first values by providing quality products at consistently low prices, encapsulated in its motto 'ALWAYS LOW PRICES.' MR D.I.Y. engages in various promotional campaigns tied to cultural events like Chinese New Year, National Day celebrations in Brunei, and Valentine's Day, alongside themed collections featuring popular characters from Marvel, Mickey Mouse, Zootopia, and O.O Meow. It also runs corporate sales programs, partners with initiatives like MyKasih for daily necessities, and actively participates in corporate social responsibility (CSR) activities through Yayasan MR D.I.Y., supporting underprivileged communities and health causes. The company has received multiple awards, including eight consecutive recognitions at the World Branding Awards from 2025 to 2026.