MR.DIY

MR D.I.Y. is Malaysia's leading home improvement retailer, operating over 1,400 stores nationwide under three brands: MR D.I.Y., MR.DOLLAR, and MR.TOY, with additional presence in Brunei. The company serves as the master franchisee for the EMTOP hardware brand in Malaysia. It offers an extensive selection of approximately 17,000 products across five primary categories: hardware, household and furnishing, electrical, stationery and sports equipment, and other miscellaneous items. The business model emphasizes customer-centric values, providing quality products at consistently affordable prices, encapsulated by its motto 'ALWAYS LOW PRICES.' MR D.I.Y. engages in various promotional campaigns tied to cultural events like Chinese New Year, National Day celebrations in Brunei, and Valentine's Day, alongside themed collections featuring popular characters from Marvel, Mickey Mouse, Zootopia, and O.O Meow. It also runs corporate sales programs and has partnered with MyKasih as an official retail partner for daily necessities. The company has received multiple accolades, including eight consecutive recognitions at the World Branding Awards from 2025 to 2026. Through its foundation, Yayasan MR D.I.Y., it conducts corporate social responsibility initiatives supporting underprivileged communities, health causes like prostate cancer awareness, and sports events. MR D.I.Y. actively promotes customer interaction through social media challenges, such as the #ChottoMatteDIY campaign, and provides updates on store openings and promotions via its digital platforms.