MR.DIY

MR D.I.Y. is Malaysia's leading home improvement retailer, operating over 1,400 stores nationwide under three brands: MR D.I.Y., MR.DOLLAR, and MR.TOY, with additional presence in Brunei. The company serves as the master franchisee for the EMTOP hardware brand in Malaysia. It offers approximately 17,000 products across five main categories: hardware, household and furnishing, electrical, stationery and sports equipment, and other miscellaneous items. The business emphasizes customer-first values by providing quality products at consistently low prices, encapsulated in its motto 'ALWAYS LOW PRICES.' MR D.I.Y. engages in various promotional campaigns tied to cultural events like Chinese New Year, National Day celebrations in Brunei, and Valentine's Day, as well as collaborations with brands such as Marvel, Mickey Mouse, and Zootopia. It also runs corporate sales programs and has partnered with MyKasih as an official retail partner for daily necessities. The company has received multiple awards, including eight consecutive recognitions at the World Branding Awards. Through its foundation, Yayasan MR D.I.Y., it conducts corporate social responsibility initiatives supporting underprivileged communities, health causes like prostate cancer awareness, and sports events. MR D.I.Y. actively promotes new product lines, seasonal collections, and limited-edition items, while also offering shop rental opportunities and maintaining a strong online presence through social media challenges and updates.