MR.DIY

MR D.I.Y. is Malaysia's leading home improvement retailer, operating over 1,400 stores nationwide under three brands: MR D.I.Y., MR.DOLLAR, and MR.TOY, with additional presence in Brunei. The company serves as the master franchisee for the EMTOP hardware brand in Malaysia. It offers an extensive selection of approximately 17,000 products across five primary categories: hardware, household and furnishing, electrical items, stationery and sports equipment, and other miscellaneous goods. The business emphasizes customer-centric values, providing quality products at consistently low prices, encapsulated in its motto 'ALWAYS LOW PRICES.' MR D.I.Y. engages in various promotional campaigns tied to cultural events like Chinese New Year, National Day celebrations in Brunei, and Valentine's Day, alongside corporate sales initiatives. It has partnered with MyKasih as an official retail partner, offering daily necessities at selected locations. The retailer also features themed collections such as Marvel, Mickey Mouse, Zootopia, and O.O Meow 3.0, which include functional items like bags, towels, and pillows. Recognized for its branding excellence, MR D.I.Y. has received multiple awards, including consecutive World Branding Awards. The company is involved in corporate social responsibility (CSR) activities through Yayasan MR D.I.Y., supporting underprivileged communities and health initiatives like the Blue Cap Run for prostate cancer. It also hosts events like art competitions and collaborates with celebrities for marketing campaigns.