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Bitly is a digital connections platform that provides URL shortening, QR code generation, and landing page creation services. The platform helps businesses build stronger digital connections with their audiences by making links more manageable and trackable. Bitly's comprehensive solution includes features like AI-generated custom domains, URL redirects, advanced analytics, dynamic QR codes, customizable landing pages, and mobile optimization. The company serves over 600,000 global paying customers and processes 10 billion connections monthly through links and QR codes. Bitly emphasizes ease of use with a free plan offering limited features and multiple upgrade options for businesses needing more capabilities. The platform integrates with over 800 applications and is used across various industries including retail, healthcare, education, financial services, and technology.