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Bitly is a digital connections platform that provides URL shortening, QR code generation, and landing page creation services. The platform helps businesses build stronger digital connections with their audiences by making links more manageable and trackable. Bitly's core offerings include shortening long URLs into compact links, creating customizable QR codes for various applications, and developing mobile-optimized landing pages. The company serves a wide range of industries including retail, consumer packaged goods, hospitality, media & entertainment, technology, healthcare, insurance, financial services, professional services, and education. With over 600,000 global paying customers, Bitly processes 256 million links and QR codes monthly and facilitates 10 billion connections (clicks and scans) each month. The platform integrates with over 800 applications and offers both free and paid plans with features like custom domains, advanced analytics, and unlimited tracking.