Magic Appliance Alaminos

Magic Appliance Center is a major appliance and furniture retailer operating in Northern Luzon, Philippines. Established in 1988, it has grown to over 30 branches across multiple provinces including Pangasinan, La Union, Ilocos Sur, Ilocos Norte, Nueva Ecija, Nueva Vizcaya, Zambales, and Isabela. The company positions itself as the number one appliance and furniture store north of Manila, offering a wide range of products such as audio-video equipment, home appliances, small kitchen appliances, electronics, business machines, IT products (including netbooks, laptops, desktop computers, hard drives, and peripherals), cellphones, and furniture. It emphasizes competitive pricing, flexible installment plans with 0% interest options (including 6-month and 12-month terms), and discounts for cash buyers. The business also provides credit card payment options with promotional plans like KASKAS303 and KASKAS606. Customer service is supported by an after-sales service division called Technomagic Appliance Clinic, which has dedicated branches in several locations. The company's vision is to be the top choice retailer in North Luzon, and its mission focuses on delivering high-quality products and excellent service to improve customers' lives. Core values are encapsulated in the acronym MAC: Making a Difference, Accountability, Genuine Family Spirit, Integrity, and Customer-focused.